{"id":6091,"date":"2021-02-25T22:00:49","date_gmt":"2021-02-25T22:00:49","guid":{"rendered":"https:\/\/ecommerce-platforms.com\/?p=6091"},"modified":"2025-11-07T17:34:04","modified_gmt":"2025-11-07T17:34:04","slug":"wix-ecommerce-review","status":"publish","type":"post","link":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review","title":{"rendered":"Wix Ecommerce Review 2026: Pros and Cons","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>In this article, I want to give you an in-depth review on what I think about Wix Ecommerce, so keep reading to understand if it\u2019s a viable platform for you.<\/p>\n\n\n<div id=\"ep-highlighted-box-block-block_fa9db24af1652325c1cf20e980507198\" class=\"ep-highlighted-box-block\" style=\"\n\t\t--block-background-color: var(--ep-box-lavender-blue-surface);\n\t\t--block-text-color: var(--ep-box-lavender-blue-on-surface);\n\t\">\n\t\n\n<p>If you\u2019re a beginner or small business owner looking for an easy way to sell online, <strong>Wix Ecommerce is a great place to start<\/strong>. <\/p>\n\n\n\n<p>It\u2019s simple, affordable, and packed with enough features to get your store off the ground without needing a developer. <\/p>\n\n\n\n<p>But if you're planning to scale fast, sell across multiple channels, or need deep customisation, you\u2019ll likely outgrow it. In this review, we\u2019ll break down what Wix Ecommerce gets right (and wrong) \u2014 so you can decide if it fits your ecommerce goals.<\/p>\n\n\n<\/div>\n\n\n\n<!--more-->\n\n\n\n<p>I\u2019ve played around with Wix in the past, and I find the tools to be simple and intuitive, but that doesn\u2019t mean that the company\u2019s ecommerce system reflects past achievements. <\/p>\n\n\n\n<p>We know that other newer <a href=\"https:\/\/ecommerce-platforms.com\/articles\/ecommerce-store-design\">ecommerce companies<\/a> like Squarespace have seen their share of hurdles, since making an online store creation interface is rather difficult.<\/p>\n\n\n<div id=\"ep-table-of-contents-block-block_71cba80365f2b83791222248cb8cf124\" class=\"ep-table-of-contents-block is-closed background-is-white\">\n\t<div class=\"ep-table-of-contents-block__header\">\n\t\t<h2 class=\"ep-table-of-contents-block__title\">\n\t\t\t<span>In this article:<\/span>\n\t\t<\/h2>\n\t<\/div>\n\t<div id=\"ep-table-of-contents-block-block_71cba80365f2b83791222248cb8cf124-content\" class=\"ep-table-of-contents-block__content\">\n\t\t\t<ol class=\"ep-table-of-contents\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#what-is-wix\">\n\t\t\t\t\tWhat is Wix?\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-pros-and-cons\">\n\t\t\t\t\tWix Ecommerce Pros and Cons\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-features\">\n\t\t\t\t\tWix Ecommerce Features\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#h-a-full-list-of-features-for-ecommerce\">\n\t\t\t\t\tA full List of Features For Ecommerce\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#h-ease-of-use\">\n\t\t\t\t\tEase of Use\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-pricing\">\n\t\t\t\t\tWix Ecommerce Pricing\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-inventory\">\n\t\t\t\t\tWix Ecommerce Inventory\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#the-wix-mobile-apps\">\n\t\t\t\t\tThe Wix Mobile Apps\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-seo-and-marketing\">\n\t\t\t\t\tWix Ecommerce SEO and Marketing\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-payments\">\n\t\t\t\t\tWix Ecommerce Payments\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t<a href=\"#wix-ecommerce-customer-support\">\n\t\t\t\t\tWix Ecommerce Customer Support\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t<\/ol>\n\t\t<\/div>\n\t<button class=\"btn btn--plain ep-table-of-contents-block__toggle\" aria-expanded=\"false\" aria-controls=\"ep-table-of-contents-block-block_71cba80365f2b83791222248cb8cf124-content\">\n\t\t<span class=\"screen-reader-text\">Toggle<\/span>\n\t\t<span class=\"ep-table-of-contents-block__toggle__icon\"><\/span>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-wix\">What is Wix?<\/h2>\n\n\n\n<p>Wix Ecommerce is the ecommerce extension of the well-known Wix website builder. It lets users build an online store with drag-and-drop functionality, no coding required. <\/p>\n\n\n\n<p>It\u2019s a beginner-friendly platform that gives small businesses, creatives, and solo entrepreneurs a quick way to sell online.<\/p>\n\n\n\n<p>Wix Ecommerce is designed to help you sell physical products, digital goods, and even services. It offers various tools out-of-the-box for product listings, shopping cart integration, order management, and payment processing.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A visual store builder with over 500 templates<\/li>\n\n\n\n<li>Built-in payment gateways like PayPal and Stripe<\/li>\n\n\n\n<li>Wix App Market to extend store functionality<\/li>\n\n\n\n<li>Integrated SEO and marketing tools<\/li>\n\n\n\n<li>Dropshipping and subscription selling support<\/li>\n<\/ul>\n\n\n\n<p>It's aimed at store owners who want control over their site\u2019s look and feel, without hiring a developer or managing complicated backend systems.<\/p>\n\n\n<div id=\"top10\" class=\"ep-featured-products-list-block ep-featured-products-list-block--compact\">\n\t\t\t\t\t\t\t<div class=\"ep-featured-products-list-block__products\">\n\t\t\t\t\t\t<div class=\"ep-featured-products-list-block__product\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/go\/Wix\" target=\"_blank\" rel=\"sponsored noopener noreferrer\" class=\"ep-featured-products-list-block__product__backdrop\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Visit site<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div class=\"ep-featured-products-list-block__product__header has-fixed-badge\">\n\t\t\t\t\t<div class=\"ep-featured-products-list-block__product__logo\">\n\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/go\/Wix\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/logo-wix.png\" alt=\"Wix logo\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"ep-featured-products-list-block__product__star-ratings\">\n\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\">\n\t\t\t\t\t\t\t<span class=\"review-stars\"><i class=\"fa fa-star\"><\/i><i class=\"fa fa-star\"><\/i><i class=\"fa fa-star\"><\/i><i class=\"fa fa-star\"><\/i><i class=\"fa fa-star-half-alt\"><\/i><\/span>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"ep-featured-products-list-block__product__secondary-badge-one\">\n\t\t\t\t\t\tSEO Friendly\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ep-featured-products-list-block__product__secondary-badge-two\">\n\t\t\t\t\t\tDrag & Drop Design\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ep-featured-products-list-block__product__main\">\n\t\t\t\t\t<div class=\"ep-featured-products-list-block__product__features\">\n\t\t\t\t\t\t<ul>\n<li>Free Trial<\/li>\n<li>Starter plans from $8.08<\/li>\n<li>Simple dashboard<\/li>\n<li>SEO Friendly<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ep-featured-products-list-block__product__footer\">\n\t\t\t\t\t<a class=\"btn\" href=\"https:\/\/ecommerce-platforms.com\/go\/Wix\" target=\"_blank\" rel=\"sponsored noopener noreferrer\">Visit site<\/a>\n\t\t\t\t\t<a href=\"#wix\">\n\t\t\t\t\t\tRead review\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Use Wix Ecommerce?<\/h2>\n\n\n\n<p>Wix Ecommerce is ideal for new store owners who need to get online quickly. It\u2019s best suited for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solo founders and startups<\/li>\n\n\n\n<li>Small business owners<\/li>\n\n\n\n<li>Creators, artists, and service providers<\/li>\n\n\n\n<li>Those who want to test a product idea without investing in custom development<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s <strong>not<\/strong> the best choice if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need advanced inventory systems<\/li>\n\n\n\n<li>You\u2019re processing high order volumes<\/li>\n\n\n\n<li>You need a heavily customized storefront<\/li>\n\n\n\n<li>You plan to run a large international operation<\/li>\n<\/ul>\n\n\n\n<p>Wix shines in simplicity, but it doesn\u2019t scale as well as Shopify or BigCommerce for complex ecommerce needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-pros-and-cons\">Wix Ecommerce Pros and Cons<\/h2>\n\n\n\n<p>As a solution for building your online store, <a href=\"https:\/\/ecommerce-platforms.com\/go\/Wix\" rel=\"sponsored nofollow noopener\">Wix<\/a> promises a lot of great things. This is a platform that most people already see as extremely easy to use and convenient. <\/p>\n\n\n\n<p>Additionally, Wix provides good value for beginners too. However, it\u2019s not perfect. Here are some of the pros and cons to consider.<\/p>\n\n\n<div id=\"ep-pros-cons-block-block_88304ba007260a953af1fe2067bebd42\" class=\"ep-pros-cons-block ep-pros-cons-block--vertical-layout\">\n\t<div class=\"ep-pros-cons-block__tabs\">\n\t\t<button class=\"btn ep-pros-cons-block__pros-button active\" aria-controls=\"ep-pros-cons-block-block_88304ba007260a953af1fe2067bebd42-pros\">Wix Pros \ud83d\udc4d<\/button>\n\t\t<button class=\"btn ep-pros-cons-block__cons-button\" aria-controls=\"ep-pros-cons-block-block_88304ba007260a953af1fe2067bebd42-cons\">Wix Cons \ud83d\udc4e<\/button>\n\t<\/div>\n\t<div class=\"ep-pros-cons-block__content\">\n\t\t<div class=\"ep-pros-cons-block__pros\" id=\"ep-pros-cons-block-block_88304ba007260a953af1fe2067bebd42-pros\" aria-expanded=\"true\">\n\t\t\t<h3 class=\"ep-pros-cons-block__title\">\n\t\t\t\tWix Pros \ud83d\udc4d\t\t\t<\/h3>\n\t\t\t<div class=\"ep-pros-cons-block__list-wrapper\"><ul>\n<li>Easy to use back-end that\u2019s perfect for beginners<\/li>\n<li>Quick set up if you want to start selling as soon as possible.<\/li>\n<li>Lots of customization options if you want to use Wix to stand out<\/li>\n<li>Wix app market offers access to various forms of functionality<\/li>\n<li>Wix offers fantastic value as one of the most affordable stores around<\/li>\n<li>Support for both digital and physical goods<\/li>\n<li>No sales fees to worry about (or commission requirements)<\/li>\n<li>Real-time calculator helps with planning shipping<\/li>\n<li>Various advanced features on premium plans<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"ep-pros-cons-block__cons\" id=\"ep-pros-cons-block-block_88304ba007260a953af1fe2067bebd42-cons\" aria-expanded=\"false\">\n\t\t\t<h3 class=\"ep-pros-cons-block__title\">\n\t\t\t\tWix Cons \ud83d\udc4e\t\t\t<\/h3>\n\t\t\t<div class=\"ep-pros-cons-block__list-wrapper\"><ul>\n<li>Some issues with limited loading speeds<\/li>\n<li>Fewer tools than some other dedicated eCommerce solutions<\/li>\n<li>Some customization options are missing<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-features\">Wix Ecommerce Features<\/h2>\n\n\n\n<p>Wix gives you a broad toolkit to build and manage your store. While it covers most of the basics, some features may feel light compared to dedicated ecommerce platforms.<\/p>\n\n\n\n<p>That said, compared to a solution like Shopify, <strong>you find quite a few features that are lacking in the Wix system<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-store-ecommerce-homepage-1024x620.jpg\" alt=\"wix store ecommerce homepage\" class=\"wp-image-108817\" srcset=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-store-ecommerce-homepage-1024x620.jpg 1024w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-store-ecommerce-homepage-300x182.jpg 300w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-store-ecommerce-homepage-768x465.jpg 768w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-store-ecommerce-homepage.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Wix has an easy-to-use dashboard, and the drag and drop interface works well for beginners. It has an app market for including add-ons and other cool things like contact forms and receipts.<\/p>\n\n\n\n<p>However, once again, <strong>the Shopify add-on library mainly focuses on&nbsp;ecommerce add-ons<\/strong>, whereas <strong>Wix covers everything outside of ecommerce as well<\/strong>. <\/p>\n\n\n\n<p>This is a strong advantage for Wix, since it allows you to expand on every aspect of your website.<\/p>\n\n\n\n<p>You can quickly add a product page, integrate social media, including images and even change around shapes and buttons.<\/p>\n\n\n\n<p>These are all to be expected, but it\u2019s nice to know Wix did well in terms of the basics.<\/p>\n\n\n\n<p>I like how you can add quick product galleries, or even drop in a quick Buy button or showcase sales. <\/p>\n\n\n\n<p>A Thank You Message pops up right after someone makes a purchase, and the seamless checkout process is secure and message-based, sending you emails to stay in the loop.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-full-list-of-features-for-ecommerce\">A full List of Features For Ecommerce<\/h2>\n\n\n\n<p><strong>Store Management Features<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add unlimited physical or digital products<\/li>\n\n\n\n<li>Create product variations (size, colour, etc.)<\/li>\n\n\n\n<li>Set custom shipping rules and tax rates<\/li>\n\n\n\n<li>Create promotional offers like coupons and discount codes<\/li>\n\n\n\n<li>View customer order history and sales reports<\/li>\n<\/ul>\n\n\n\n<p><strong>Customization & Store Design<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drag-and-drop builder to design pages visually<\/li>\n\n\n\n<li>500+ mobile-optimised templates<\/li>\n\n\n\n<li>Full control over product pages, galleries, and checkout experience<\/li>\n<\/ul>\n\n\n\n<p><strong>Product Page Options<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add up to 15 images per product<\/li>\n\n\n\n<li>Video support (not built into all templates)<\/li>\n\n\n\n<li>Zoom-in product image display<\/li>\n\n\n\n<li>Embed Buy Now buttons, galleries, and quick views<\/li>\n<\/ul>\n\n\n\n<p><strong>App Integrations<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wix App Market: 200+ apps for marketing, logistics, CRM, and more<\/li>\n\n\n\n<li>Ecwid integration for multichannel selling<\/li>\n\n\n\n<li>Shippo and ShipStation for fulfilment<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s a solid foundation, especially for first-time store owners.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n<div id=\"ep-highlighted-box-block-block_fa9db24af1652325c1cf20e980507198\" class=\"ep-highlighted-box-block\" style=\"\n\t\t--block-background-color: var(--ep-box-lavender-blue-surface);\n\t\t--block-text-color: var(--ep-box-lavender-blue-on-surface);\n\t\">\n\t\n\n<h3 class=\"wp-block-heading\">Have you seen our <a href=\"https:\/\/youtu.be\/3iTYwXiM-Sk?si=P4QnPtxDu7YotLVu\">Wix Video Tutorial<\/a>?<\/h3>\n\n\n\n<p>In this comprehensive tutorial, you will learn how to use Wix for beginners and unlock the full potential of this powerful website-building platform<\/p>\n\n\n<div id=\"erdyt-697d77f496dac\" data-id=\"UZqaCKgHKOrAlrSP\" class=\"erd-youtube-responsive\" style=\"display:block;position:relative;clear:both;width:100%;max-width:100%;margin-left:auto;margin-right:auto;\"><div style=\"padding-bottom:56.25%;\"><div class=\"erd-ytplay\" id=\"erdytp-UZqaCKgHKOrAlrSP-697d77f496dac\" data-vid=\"UZqaCKgHKOrAlrSP\"   data-src=\"https:\/\/www.youtube.com\/embed\/UZqaCKgHKOrAlrSP?loop=1&#038;autoplay=1&#038;rel=0\" data-allowfullscreen=\"true\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/UZqaCKgHKOrAlrSP\/hqdefault.jpg\" alt=\"YouTube Video\" \/><\/div><\/div><\/div>\n\n\n<\/div>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wix Ecommerce Sales & Marketing Tools<\/h2>\n\n\n\n<p>Wix packs in a solid range of sales and marketing tools designed to help online store owners convert visitors and retain customers.<\/p>\n\n\n\n<p>One of the most impactful features is <strong>abandoned cart recovery<\/strong>. If a shopper adds something to their cart but leaves before checkout, Wix automatically triggers a follow-up email. <\/p>\n\n\n\n<p>You can customise these emails with incentives like discount codes, or simply remind the customer to complete their purchase.<\/p>\n\n\n\n<p>In a market where attention spans are short, abandoned cart automation is no longer optional \u2014 it\u2019s essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-built-in-ecommerce-sales-tools\">Built-In Ecommerce Sales Tools<\/h3>\n\n\n\n<p>Wix gives you native tools to run your store like a marketer, even if you\u2019re just starting out. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abandoned cart recovery<\/strong>: Automatically send up to 3 follow-up emails per user<\/li>\n\n\n\n<li><strong>Coupon codes and discounts<\/strong>: Run site-wide or product-specific promotions<\/li>\n\n\n\n<li><strong>Buy One Get One (BOGO) offers<\/strong>: Available via advanced pricing rules<\/li>\n\n\n\n<li><strong>Back in stock alerts<\/strong>: Notify users when sold-out items are available again<\/li>\n\n\n\n<li><strong>Wishlist functionality<\/strong>: Keep potential buyers engaged<\/li>\n<\/ul>\n\n\n\n<p>These tools are easy to activate from your dashboard without needing extra plugins or third-party integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multichannel-selling\">Multichannel Selling<\/h3>\n\n\n\n<p>Wix makes it possible to sell beyond just your main site by enabling <strong>multichannel ecommerce<\/strong>.<\/p>\n\n\n\n<p>You can connect your store to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook Shop<\/strong><\/li>\n\n\n\n<li><strong>Instagram Shopping<\/strong><\/li>\n\n\n\n<li><strong>Google Merchant Center<\/strong><\/li>\n\n\n\n<li><strong>eBay and Amazon<\/strong> (via <strong>Ecwid app integration<\/strong>)<\/li>\n\n\n\n<li><strong>Pinterest Product Pins<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Multichannel is useful if you want to meet your audience where they already spend time. For example, if your products are visual (like fashion, home decor, or jewellery), selling through Instagram can significantly improve reach.<\/p>\n\n\n\n<p>Note: For platforms like Amazon or Etsy, you\u2019ll need to use third-party apps like <strong>Ecwid<\/strong> or <strong>Modalyst<\/strong> for full integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-geo-targeted-marketing-newer-capabilities\">GEO-Targeted Marketing (Newer Capabilities)<\/h3>\n\n\n\n<p>As of 2025, Wix also supports <strong>GEO-based marketing features<\/strong>.<\/p>\n\n\n\n<p>This means you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show different promotions to users based on their location<\/li>\n\n\n\n<li>Offer country-specific currencies and shipping rates<\/li>\n\n\n\n<li>Set up <strong>region-based tax rules<\/strong> and checkout logic<\/li>\n\n\n\n<li>Run <strong>localised ad campaigns<\/strong> or popups using Wix tools like <strong>Site Booster<\/strong> or <strong>Wix Popups<\/strong><\/li>\n<\/ul>\n\n\n\n<p>For example, you could show a free shipping banner to US users only, or display different product recommendations to UK vs. Canadian audiences.<\/p>\n\n\n\n<p>This level of targeting helps increase relevance and can directly boost conversion rates.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ease-of-use\">Ease of Use<\/h2>\n\n\n\n<p>Ease of use is still one of the biggest strengths of Wix \u2014 and that now goes beyond the drag-and-drop editor. While the traditional Wix builder is still incredibly visual and user-friendly, the addition of the <strong>AI website builder<\/strong> makes things even simpler, especially for beginners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ai-site-generation-example-1024x620.jpg\" alt=\"wix ai site generation example\" class=\"wp-image-108819\" srcset=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ai-site-generation-example-1024x620.jpg 1024w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ai-site-generation-example-300x182.jpg 300w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ai-site-generation-example-768x465.jpg 768w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ai-site-generation-example.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can now generate a complete ecommerce website by having a short conversation with Wix\u2019s AI. Just answer a few prompts about your business \u2014 what you sell, your goals, your brand\u2019s vibe \u2014 and the system will build a fully functioning store in minutes. <\/p>\n\n\n\n<p>This includes homepage layout, product sections, placeholder images, and even auto-generated product descriptions or headlines.<\/p>\n\n\n\n<p>Once your store is generated, you still have full control.<\/p>\n\n\n\n<p>The classic <strong>drag-and-drop editor<\/strong> is where you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Move or resize elements on your homepage or product pages<\/li>\n\n\n\n<li>Add product galleries, testimonials, FAQs, or banners<\/li>\n\n\n\n<li>Click to edit text directly on the screen<\/li>\n\n\n\n<li>Adjust fonts, colours, buttons, and layout \u2014 without any code<\/li>\n<\/ul>\n\n\n\n<p>The <strong>Wix dashboard<\/strong> also keeps things clean. You\u2019ll see a vertical menu on the left-hand side with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page editor<\/li>\n\n\n\n<li>Add elements<\/li>\n\n\n\n<li>Store manager (orders, inventory, products)<\/li>\n\n\n\n<li>Marketing & SEO<\/li>\n\n\n\n<li>Settings and integrations<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s also a <strong>dedicated Wix Stores section<\/strong>, where you can manage customers, fulfil orders, set up coupons, and review analytics \u2014 all in a few clicks.<\/p><div class=\"32201379ed24dd9b72662318cdd9fdad\" data-index=\"5\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<span>\r\n  <a class=\"ep-in-post-banner-top\" href=\"https:\/\/ecommerce-platforms.com\/go\/shopify\/mr\" target=\"_blank\">\r\n    <img decoding=\"async\" class=\"aligncenter size-full wp-image-5079\" src=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2022\/11\/starting-a-less-wide-store-with-one-dollar.png\" alt=\"Try-Shopify\" \/>\r\n  <\/a>\r\n\r\n  <span class=\"ep-disclosure-link ep-disclosure-link--right\">\r\n    <a href=\"https:\/\/ecommerce-platforms.com\/disclosures\">Advertisment \u24d8<\/a>\r\n  <\/span>\r\n<\/span>\n<\/div>\n\n\n\n\n<p>Everything is laid out logically, and because Wix combines ecommerce, design, and marketing in one place, you don\u2019t have to jump between different tools to get things done.<\/p>\n\n\n\n<p>Whether you're building the site from scratch or starting with AI-generated layouts, it\u2019s a smooth experience either way.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-pricing\">Wix Ecommerce Pricing<\/h2>\n\n\n\n<p>Wix Ecommerce pricing is simple and affordable, especially for beginners and small stores. There are <strong>three main business plans<\/strong>, all of which include full ecommerce functionality. The main differences come down to storage, support, and scalability features.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Plan<\/strong><\/th><th><strong>Price (USD\/month)<\/strong><\/th><th><strong>Storage<\/strong><\/th><th><strong>Video Hours<\/strong><\/th><th><strong>Best For<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Business Basic<\/strong><\/td><td>$27<\/td><td>20GB<\/td><td>5 hours<\/td><td>Solo sellers, hobby stores<\/td><\/tr><tr><td><strong>Business Unlimited<\/strong><\/td><td>$32<\/td><td>35GB<\/td><td>10 hours<\/td><td>Growing stores, multichannel selling<\/td><\/tr><tr><td><strong>Business VIP<\/strong><\/td><td>$59<\/td><td>50GB<\/td><td>Unlimited<\/td><td>High-touch businesses needing priority support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s Included in All Plans:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No Wix-branded ads<\/li>\n\n\n\n<li>Free SSL certificate<\/li>\n\n\n\n<li>Free domain for 1 year<\/li>\n\n\n\n<li>Full ecommerce tools (product listings, payments, checkout, etc.)<\/li>\n\n\n\n<li>Abandoned cart recovery<\/li>\n\n\n\n<li>Accept online payments via Stripe, PayPal, Wix Payments<\/li>\n\n\n\n<li>Access to Wix App Market<\/li>\n\n\n\n<li>Mobile-optimized storefront<\/li>\n\n\n\n<li>24\/7 customer support (email and callback depending on plan)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Business Basic \u2014 $27\/month<\/h3>\n\n\n\n<p>Great for beginners or anyone running a small shop with a handful of products. You get all the ecommerce essentials, but storage and video content are limited. There's no priority support, but you do get everything needed to launch a simple online store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Unlimited \u2014 $32\/month<\/h3>\n\n\n\n<p>Best for users who plan to grow. You get more storage, more video hours, and access to advanced ecommerce apps. You can connect your site to Facebook, Instagram, and other sales channels. It\u2019s also the first plan that includes the <strong>Wix Logo Maker<\/strong> and <strong>social media logo files<\/strong> to help with branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business VIP \u2014 $59\/month<\/h3>\n\n\n\n<p>This plan is for serious sellers who want faster support and more control. You get <strong>priority customer service<\/strong>, more storage, and <strong>unlimited video hours<\/strong> \u2014 which is useful for brands that use a lot of content marketing or run video ads. It also unlocks <strong>custom reports<\/strong> and advanced analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Things to Keep in Mind:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No free ecommerce plan<\/strong>: Wix used to offer a free tier, but now you\u2019ll need to pay to access ecommerce features. A 14-day free trial is still available.<\/li>\n\n\n\n<li><strong>No transaction fees from Wix<\/strong>: You keep more of your profits. However, your <strong>payment gateway<\/strong> (Stripe, PayPal, etc.) will still charge processing fees.<\/li>\n\n\n\n<li><strong>No built-in advanced features like Shopify<\/strong>: Features like multi-currency support, advanced shipping profiles, or native POS are limited or missing altogether.<\/li>\n\n\n\n<li><strong>Add-ons may cost extra<\/strong>: Tools like <strong>Wix Ascend<\/strong> (for marketing and CRM) are separate subscriptions ranging from $10\u2013$49\/month.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Is Wix Ecommerce Worth the Price?<\/h3>\n\n\n\n<p>For small business owners and new sellers, absolutely. You get a professional-looking store, payment processing, and marketing tools \u2014 all for less than half the cost of a Shopify Pro plan.<br>But if you're planning to scale or need enterprise-level features, you'll hit limits fast.<\/p>\n\n\n<div id=\"ep-highlighted-box-block-block_fa9db24af1652325c1cf20e980507198\" class=\"ep-highlighted-box-block\" style=\"\n\t\t--block-background-color: var(--ep-box-lavender-blue-surface);\n\t\t--block-text-color: var(--ep-box-lavender-blue-on-surface);\n\t\">\n\t\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/youtu.be\/3iTYwXiM-Sk?si=P4QnPtxDu7YotLVu\">Wix Free Trial &#8211; Video<\/a><\/h3>\n\n\n\n<p>Everything you need to know about the Wix free trial.<\/p>\n\n\n<div id=\"erdyt-697d77f496df3\" data-id=\"rd5sLhv9sBcrJB7d\" class=\"erd-youtube-responsive\" style=\"display:block;position:relative;clear:both;width:100%;max-width:100%;margin-left:auto;margin-right:auto;\"><div style=\"padding-bottom:56.25%;\"><div class=\"erd-ytplay\" id=\"erdytp-rd5sLhv9sBcrJB7d-697d77f496df3\" data-vid=\"rd5sLhv9sBcrJB7d\"   data-src=\"https:\/\/www.youtube.com\/embed\/rd5sLhv9sBcrJB7d?loop=1&#038;autoplay=1&#038;rel=0\" data-allowfullscreen=\"true\"><img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/rd5sLhv9sBcrJB7d\/hqdefault.jpg\" alt=\"YouTube Video\" \/><\/div><\/div><\/div>\n\n\n<\/div>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wix Ecommerce Templates, Design, and AI Features<\/h2>\n\n\n\n<p>Wix is well-known for its beautiful templates, and the ecommerce range is no exception \u2014 clean, modern, and mobile-ready right out of the gate. Whether you're selling fashion, tech gear, or baked goods, there's likely a template that matches your vibe.<\/p>\n\n\n\n<p>But Wix has gone beyond just giving you a set of templates. Now, the platform offers a powerful <strong>AI website builder<\/strong> that takes care of the design work for you \u2014 based on your business type, goals, and style preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Highlights:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over <strong>500 designer-made templates<\/strong> built for ecommerce<\/li>\n\n\n\n<li><strong>AI-powered site generation<\/strong>: answer a few questions and get a custom store built for you<\/li>\n\n\n\n<li>Industry-specific layouts (fashion, food, wellness, tech, etc.)<\/li>\n\n\n\n<li>Responsive and mobile-ready by default<\/li>\n\n\n\n<li>Pre-built sections for product grids, testimonials, contact forms, and more<\/li>\n\n\n\n<li>Ecommerce features like product galleries, shopping carts, and checkout already integrated<\/li>\n\n\n\n<li>Full control to tweak fonts, colours, layouts, and product page designs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AI Design Tools Built Into Wix:<\/h3>\n\n\n\n<p>Wix\u2019s <strong>AI website builder<\/strong> helps generate a custom site structure for your store, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suggested page layouts and design styles<\/li>\n\n\n\n<li>Pre-filled text and product copy<\/li>\n\n\n\n<li>Image suggestions that match your niche<\/li>\n\n\n\n<li>Branding and colour palette recommendations<\/li>\n\n\n\n<li>AI tools for rewriting product descriptions or headlines<\/li>\n<\/ul>\n\n\n\n<p>After the AI builds your site, you can edit every element using the <strong>Wix Editor<\/strong>, or go deeper with tools like <strong>Velo<\/strong> for advanced functionality.<\/p>\n\n\n\n<p>If you're starting from scratch or want a faster way to go live, the AI builder is a huge time-saver \u2014 especially for non-designers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limitations:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once you\u2019ve published your site, you can\u2019t switch to another template without rebuilding it from scratch<\/li>\n\n\n\n<li>Some templates don\u2019t support video backgrounds or complex animations<\/li>\n\n\n\n<li>The AI builder won\u2019t give you pixel-perfect customisation \u2014 you\u2019ll still need to use the Wix Editor for more advanced tweaks<\/li>\n\n\n\n<li>Not all AI-generated layouts are perfect on the first try \u2014 you might need to regenerate or refine sections manually<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Verdict on Design:<\/h3>\n\n\n\n<p>If you're a design-focused brand, Wix gives you <strong>more visual control<\/strong> than platforms like Shopify, especially for layout and branding. The new AI tools just make it faster to get started, and you can still go hands-on when needed.<\/p>\n\n\n\n<p>This blend of <strong>automated design + manual control<\/strong> makes Wix a strong option for anyone who cares about how their store looks, but doesn\u2019t want to start from a blank canvas.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-inventory\">Wix Ecommerce Inventory<\/h2>\n\n\n\n<p>Managing inventory in Wix isn\u2019t all that difficult. You can add a product, track inventory, display how many units are left, include product options and check in on your orders. It has support for collections, tags, store promotions and more.<\/p>\n\n\n\n<p>Wix is also great for selling digital products, since the product page templates are designed differently and ready for you to insert content.<\/p>\n\n\n\n<p>Managing your inventory when it goes out to users has become more manageable. For instance, Wix offers a cool feature for calculating real-time shipping. <\/p>\n\n\n\n<p>You can also scan barcodes to track your shipping and give your customers a better idea of when packages are coming.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wix AI Website Builder: What Happened to ADI?<\/strong><\/h3>\n\n\n\n<p>Wix used to offer a tool called <strong>Wix ADI (Artificial Design Intelligence)<\/strong> \u2014 a beginner-friendly feature that helped users build simple websites by answering a few questions. As of 2024, that tool has been replaced with the much more advanced <strong>Wix AI Website Builder<\/strong>.<\/p>\n\n\n\n<p>The current AI builder goes beyond just choosing a layout. You can now have a conversation with Wix\u2019s AI to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a full site tailored to your industry and goals<\/li>\n\n\n\n<li>Automatically populate pages with content and images<\/li>\n\n\n\n<li>Adjust branding, themes, layouts, and structure in real time<\/li>\n\n\n\n<li>Launch a ready-to-go site with ecommerce features baked in<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t just get a design \u2014 the AI suggests <strong>apps<\/strong>, <strong>tools<\/strong>, and <strong>features<\/strong> based on your business type, whether you\u2019re running a local bakery or a digital download store.<\/p>\n\n\n\n<p>It\u2019s a more intelligent version of ADI, built for flexibility and long-term growth.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-wix-mobile-apps\">The Wix Mobile Apps<\/h2>\n\n\n\n<p>Being on-the-go as an ecommerce professional is often unavoidable. That's why Wix has put together an excellent mobile app for you to manage your entire online store and add products regardless of where you are. <\/p>\n\n\n\n<p>I particularly enjoy this because you can check-in on your orders and make sure that everything is running smoothly when you're out of the office.<\/p>\n\n\n\n<p>In addition to that, you can chat with your site visitors, adjust your website, and keep track of bookings if you have that functionality on your site. Wix offers an <a href=\"https:\/\/itunes.apple.com\/il\/app\/wix-one-app-for-all-your-business\/id1099748482?mt=8\">iPhone app<\/a> and an <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.wix.android&hl=en\">Android app<\/a>.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-seo-and-marketing\">Wix Ecommerce SEO and Marketing<\/h2>\n\n\n\n<p>Wix has seriously improved its SEO tools over the years. You\u2019re no longer stuck with clunky page titles or poor site structure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-marketing-1024x620.jpg\" alt=\"wix ecommerce marketing\" class=\"wp-image-108820\" srcset=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-marketing-1024x620.jpg 1024w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-marketing-300x182.jpg 300w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-marketing-768x465.jpg 768w, https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-marketing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Built-in SEO Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom meta titles and descriptions for each page<\/li>\n\n\n\n<li>Edit URLs and 301 redirects<\/li>\n\n\n\n<li>Add alt text to images<\/li>\n\n\n\n<li>SEO-friendly templates with schema support<\/li>\n\n\n\n<li>Mobile optimisation included by default<\/li>\n<\/ul>\n\n\n\n<p><strong>Wix SEO Wiz:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step-by-step SEO setup guide<\/li>\n\n\n\n<li>Personalized checklist based on your niche and keywords<\/li>\n\n\n\n<li>Connect to Google Search Console<\/li>\n<\/ul>\n\n\n\n<p>Wix still can\u2019t match WordPress + RankMath for deep SEO flexibility, but it gets the basics right. For most beginners, it\u2019s more than enough to start ranking pages.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-payments\">Wix Ecommerce Payments<\/h2>\n\n\n\n<p>The Wix Ecommerce payment options have drastically improved over the years, as the company adds new payment gateways on a regular basis, along with a simple process for connecting and onboarding.<\/p>\n\n\n\n<p>Dozens of gateways are provided, including 2Checkout, Stripe, and Square. Therefore, you can decide on the payment gateway of your choice and accept credit card payments and other payments like PayPal.<\/p>\n\n\n\n<p><a href=\"https:\/\/ecommerce-platforms.com\/go\/Wix\" rel=\"sponsored nofollow noopener\">Wix<\/a> supports all of the traditional payment gateways that your customers probably use, including Stripe, Square, PayPal, and many others. <\/p>\n\n\n\n<p>There\u2019s about 15 different payment processing options to explore but do remember that there are some limitations on what Wix can support. It\u2019s not suitable for Apple Pay or Amazon, for instance.<\/p>\n\n\n\n<p>All Wix websites come with access to an SSL certificate, which you need to activate to secure your website. This certificate \u201cSSL\u201d stands for secure sockets layer, and it encrypts all visitor information, making it easier for your online store to keep your customer as secure as possible.<\/p>\n\n\n\n<p>Your customers can store their credit card details in the \u201cwallet\u201d section of the checkout, making it as simple and quick as possible for visitors to purchase products going forward.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wix-ecommerce-customer-support\">Wix Ecommerce Customer Support<\/h2>\n\n\n\n<p>Wix is known for its high-quality support, and you receive their premium support package when signing up for an ecommerce site. You don\u2019t get the priority callback service, but you can always upgrade if that\u2019s important to you.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/support.wix.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wix Support Center<\/a> delivers documentation, forums, and FAQs for just about any question you might have. You can also call in or send the company an email.<\/p>\n\n\n<div id=\"ep-go-to-top-block-block_792708701bec850daae79e5503023abe\" class=\"ep-go-to-top-block\">\n\t<button class=\"btn btn--plain ep-go-to-top-block__btn\">\n\t\t<span>Go to the top<\/span>\n\t\t<svg width=\"23\" height=\"23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.778 19.335c4.296 4.296 11.26 4.296 15.556 0 4.296-4.296 4.296-11.26 0-15.557-4.295-4.295-11.26-4.295-15.556 0-4.296 4.296-4.296 11.261 0 15.557zM17.92 5.193A9 9 0 115.192 17.92 9 9 0 0117.92 5.193zm-6.37 5.543l2.925 2.924a1.16 1.16 0 101.64-1.64l-3.68-3.68a1.157 1.157 0 00-.885-.338 1.157 1.157 0 00-.885.338l-3.68 3.68a1.16 1.16 0 001.641 1.64l2.924-2.924z\" fill=\"currentColor\"\/><\/svg>\n\t<\/button>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Wix Ecommerce is a strong platform for new and growing online stores. It's user-friendly, affordable, and packed with the essentials. <\/p>\n\n\n\n<p>If you're just getting started and want something intuitive, it\u2019s an excellent option. But if you're looking to scale aggressively or run a highly customised ecommerce operation, you'll likely outgrow Wix in the long run.<\/p>\n\n\n\n<p>Still, for the majority of small businesses, creatives, and new sellers \u2014 Wix offers solid value and a clean, easy setup.<\/p>\n\n\n<div id=\"ep-further-reading-block-block_c1a01213490ac5bd24af56666b1e707e\" class=\"ep-further-reading-block\">\n\t<h3 class=\"ep-further-reading-block__title\">\n\t\t<span>Further reading \ud83d\udcda<\/span>\n\t<\/h3>\n\t<div class=\"ep-further-reading-block__posts\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-pricing\" class=\"ep-further-reading-block__post\" title=\"Wix Ecommerce Pricing (2023) &#8211; A Guide to Wix Ecommerce Fees\">\n\t\t\tWix Ecommerce Pricing (2023) &#8211; A Guide to Wix Ecommerce Fees\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/website-builder-reviews\/wix-website-builder-review\" class=\"ep-further-reading-block__post\" title=\"Wix Website Builder Review (2024) &#8211; Everything You Need to Know\">\n\t\t\tWix Website Builder Review (2024) &#8211; Everything You Need to Know\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/articles\/how-to-use-wix\" class=\"ep-further-reading-block__post\" title=\"How to Use Wix for Ecommerce and Building a Regular Website (2023)\">\n\t\t\tHow to Use Wix for Ecommerce and Building a Regular Website (2023)\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/compare\/shopify-vs-squarespace-vs-wix\" class=\"ep-further-reading-block__post\" title=\"Shopify vs Wix vs Squarespace: My Verdict for 2026\">\n\t\t\tShopify vs Wix vs Squarespace: My Verdict for 2026\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/articles\/squarespace-vs-weebly-vs-wix\" class=\"ep-further-reading-block__post\" title=\"Squarespace vs Weebly vs Wix 2024: Which is Best For You?\">\n\t\t\tSquarespace vs Weebly vs Wix 2024: Which is Best For You?\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce-platforms.com\/articles\/typedream-vs-wix\" class=\"ep-further-reading-block__post\" title=\"Typedream vs Wix (2023): Choosing the Best Site Builder\">\n\t\t\tTypedream vs Wix (2023): Choosing the Best Site Builder\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In this article, I want to give you an in-depth review on what I think about Wix Ecommerce, so keep reading to understand if it\u2019s a viable platform for you.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":71,"featured_media":107113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[1,4,23370],"tags":[101],"hub-category":[23433],"class_list":["post-6091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-ecommerce-reviews","category-wix","tag-ecommerce-reviews-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wix Ecommerce Review 2026: Pros and Cons - Ecommerce-Platforms.com<\/title>\n<meta name=\"description\" content=\"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete Wix Ecommerce Review | Ecommerce Platforms\" \/>\n<meta property=\"og:description\" content=\"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\" \/>\n<meta property=\"og:site_name\" content=\"Ecommerce-Platforms.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecomplatforms\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T22:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T17:34:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2020\/07\/wix-ecommerce-review-social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rebekah Carter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Complete Wix Ecommerce Review | Ecommerce Platforms\" \/>\n<meta name=\"twitter:description\" content=\"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2020\/07\/wix-ecommerce-review-social.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ecomplatforms\" \/>\n<meta name=\"twitter:site\" content=\"@ecomplatforms\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rebekah Carter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#article\",\"isPartOf\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\"},\"author\":{\"name\":\"Rebekah Carter\",\"@id\":\"https:\/\/ecommerce-platforms.com\/#\/schema\/person\/18b6a00b35b1c6d2db1fc93c97548e14\"},\"headline\":\"Wix Ecommerce Review 2026: Pros and Cons\",\"datePublished\":\"2021-02-25T22:00:49+00:00\",\"dateModified\":\"2025-11-07T17:34:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\"},\"wordCount\":3157,\"commentCount\":47,\"publisher\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg\",\"keywords\":[\"ecommerce reviews\"],\"articleSection\":[\"Articles\",\"Ecommerce Reviews\",\"Wix\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\",\"url\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\",\"name\":\"Wix Ecommerce Review 2026: Pros and Cons - Ecommerce-Platforms.com\",\"isPartOf\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg\",\"datePublished\":\"2021-02-25T22:00:49+00:00\",\"dateModified\":\"2025-11-07T17:34:04+00:00\",\"description\":\"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.\",\"breadcrumb\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage\",\"url\":\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg\",\"contentUrl\":\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg\",\"width\":1200,\"height\":628,\"caption\":\"wix ecommerce review\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ecommerce-platforms.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/ecommerce-platforms.com\/category\/articles\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wix Ecommerce Review 2026: Pros and Cons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ecommerce-platforms.com\/#website\",\"url\":\"https:\/\/ecommerce-platforms.com\/\",\"name\":\"Ecommerce Platforms\",\"description\":\"Top 5 Ecommerce Platforms Compared: Which One Is Best for You?\",\"publisher\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ecommerce-platforms.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ecommerce-platforms.com\/#organization\",\"name\":\"Ecommerce Platforms\",\"url\":\"https:\/\/ecommerce-platforms.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommerce-platforms.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/12\/EP_new_logo_grey_800.png\",\"contentUrl\":\"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/12\/EP_new_logo_grey_800.png\",\"width\":800,\"height\":240,\"caption\":\"Ecommerce Platforms\"},\"image\":{\"@id\":\"https:\/\/ecommerce-platforms.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ecomplatforms\",\"https:\/\/x.com\/ecomplatforms\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ecommerce-platforms.com\/#\/schema\/person\/18b6a00b35b1c6d2db1fc93c97548e14\",\"name\":\"Rebekah Carter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ecommerce-platforms.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f52deb08bc37ec4a2ab225001195c7d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f52deb08bc37ec4a2ab225001195c7d8?s=96&d=mm&r=g\",\"caption\":\"Rebekah Carter\"},\"description\":\"Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she\u2019s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.\",\"sameAs\":[\"https:\/\/uk.linkedin.com\/in\/rebekah-carter101\"],\"url\":\"https:\/\/ecommerce-platforms.com\/author\/rebekah\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wix Ecommerce Review 2026: Pros and Cons - Ecommerce-Platforms.com","description":"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review","og_locale":"en_US","og_type":"article","og_title":"Complete Wix Ecommerce Review | Ecommerce Platforms","og_description":"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.","og_url":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review","og_site_name":"Ecommerce-Platforms.com","article_publisher":"https:\/\/www.facebook.com\/ecomplatforms","article_published_time":"2021-02-25T22:00:49+00:00","article_modified_time":"2025-11-07T17:34:04+00:00","og_image":[{"width":1000,"height":483,"url":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2020\/07\/wix-ecommerce-review-social.png","type":"image\/png"}],"author":"Rebekah Carter","twitter_card":"summary_large_image","twitter_title":"Complete Wix Ecommerce Review | Ecommerce Platforms","twitter_description":"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.","twitter_image":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2020\/07\/wix-ecommerce-review-social.png","twitter_creator":"@ecomplatforms","twitter_site":"@ecomplatforms","twitter_misc":{"Written by":"Rebekah Carter","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#article","isPartOf":{"@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review"},"author":{"name":"Rebekah Carter","@id":"https:\/\/ecommerce-platforms.com\/#\/schema\/person\/18b6a00b35b1c6d2db1fc93c97548e14"},"headline":"Wix Ecommerce Review 2026: Pros and Cons","datePublished":"2021-02-25T22:00:49+00:00","dateModified":"2025-11-07T17:34:04+00:00","mainEntityOfPage":{"@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review"},"wordCount":3157,"commentCount":47,"publisher":{"@id":"https:\/\/ecommerce-platforms.com\/#organization"},"image":{"@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage"},"thumbnailUrl":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg","keywords":["ecommerce reviews"],"articleSection":["Articles","Ecommerce Reviews","Wix"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review","url":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review","name":"Wix Ecommerce Review 2026: Pros and Cons - Ecommerce-Platforms.com","isPartOf":{"@id":"https:\/\/ecommerce-platforms.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage"},"image":{"@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage"},"thumbnailUrl":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg","datePublished":"2021-02-25T22:00:49+00:00","dateModified":"2025-11-07T17:34:04+00:00","description":"Wix itself is much maligned but it\u2019s a stellar choice for website novices. Is Wix Ecommerce the bees\u2019 knees for ecommerce site novices? Find out here.","breadcrumb":{"@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#primaryimage","url":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg","contentUrl":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/02\/wix-ecommerce-review.jpg","width":1200,"height":628,"caption":"wix ecommerce review"},{"@type":"BreadcrumbList","@id":"https:\/\/ecommerce-platforms.com\/articles\/wix-ecommerce-review#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecommerce-platforms.com\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/ecommerce-platforms.com\/category\/articles"},{"@type":"ListItem","position":3,"name":"Wix Ecommerce Review 2026: Pros and Cons"}]},{"@type":"WebSite","@id":"https:\/\/ecommerce-platforms.com\/#website","url":"https:\/\/ecommerce-platforms.com\/","name":"Ecommerce Platforms","description":"Top 5 Ecommerce Platforms Compared: Which One Is Best for You?","publisher":{"@id":"https:\/\/ecommerce-platforms.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecommerce-platforms.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecommerce-platforms.com\/#organization","name":"Ecommerce Platforms","url":"https:\/\/ecommerce-platforms.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommerce-platforms.com\/#\/schema\/logo\/image\/","url":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/12\/EP_new_logo_grey_800.png","contentUrl":"https:\/\/ecommerce-platforms.com\/wp-content\/uploads\/2021\/12\/EP_new_logo_grey_800.png","width":800,"height":240,"caption":"Ecommerce Platforms"},"image":{"@id":"https:\/\/ecommerce-platforms.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ecomplatforms","https:\/\/x.com\/ecomplatforms"]},{"@type":"Person","@id":"https:\/\/ecommerce-platforms.com\/#\/schema\/person\/18b6a00b35b1c6d2db1fc93c97548e14","name":"Rebekah Carter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecommerce-platforms.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f52deb08bc37ec4a2ab225001195c7d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f52deb08bc37ec4a2ab225001195c7d8?s=96&d=mm&r=g","caption":"Rebekah Carter"},"description":"Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she\u2019s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.","sameAs":["https:\/\/uk.linkedin.com\/in\/rebekah-carter101"],"url":"https:\/\/ecommerce-platforms.com\/author\/rebekah"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/posts\/6091"}],"collection":[{"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/comments?post=6091"}],"version-history":[{"count":17,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/posts\/6091\/revisions"}],"predecessor-version":[{"id":108822,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/posts\/6091\/revisions\/108822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/media\/107113"}],"wp:attachment":[{"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/media?parent=6091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/categories?post=6091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/tags?post=6091"},{"taxonomy":"hub-category","embeddable":true,"href":"https:\/\/ecommerce-platforms.com\/wp-json\/wp\/v2\/hub-category?post=6091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}